Han Xun Jian (image supplied)
China’s ZTE intends expanding its market share in smartphones in South Africa through an aggressive marketing campaign aimed at growing consumer awareness of its brand, its newly appointed chairman, Han Xun Jian, says.
The company hopes to grab 10% of South Africa’s smartphone market within three years, Han tells TechCentral. He won’t disclose the company’s current market share, but admits that it’s a tiny fraction of that.
ZTE, the biggest rival of China’s Huawei, has grown its business substantially in South Africa in recent years, winning contracts with MTN, Cell C, Vodacom and FibreCo. The company has just been awarded a contract to build a national fibre-to-the-home network for MTN, Han says.
ZTE focuses on three strategic sectors.
The first is telecommunications, where its supplies a wide range of equipment and services to operators.
The second is the broad information and communications technology space, where its clients are big enterprises and governments. Focus areas here are broadband, energy, transportation and public sector solutions.
Lastly is the consumer segment, where ZTE intends directing money to marketing in the run-up to Christmas to raise its profile among South Africans.
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